May 11, 2023
MRP Solutions, formerly Mold
MRP's new branding and refreshed positioning reflects its mission of providing
MRP's new branding and refreshed positioning reflects its mission of providing specialized, innovative solutions to its valued customers across health, wellness, specialty food, and other sectors.
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Drawing on more than 70 years of manufacturing experience, MRP has established itself as a trusted provider of packaging solutions. With nearly 13,000 SKUs produced annually, its specializes in child resistant, continuous thread, and dispensing closures, as well as jars for a variety of end-markets with a focus on health and wellness segments. The new brand identity better embodies the evolution that has occurred across the organization over recent years. It also represents the MRP's continuing strong commitment to the packaging industry during this dynamic time, while also reflecting its investment and positioning for future growth.
The branding is rooted in the foundational elements that have made MRP a reliable and responsive supplier to many national and private label brands. With a focused mission to lead the market as a trusted partner delivering responsive packaging solutions, MRP Solutions has evolved beyond just a supply chain participant to become an agile strategic partner to its customers.
Additionally, as the organization continues to anticipate the growth requirements of both current and prospective customers, the new brand reflects MRP's existing commitment to providing Packaging with purpose.
"Our mission is to recognize that industry trends continuously change and customer needs are always evolving," notes MRP Solutions President and CEO Jim Fitzgerald. "Our ability to succeed begins with our willingness to approach new challenges with innovation, and maintaining our customer-centric culture that has enabled our long-term success."
As an example of MRP's continuous evolution, it plans to debut a new Solutions Center located within its Lake Forest, Ill., corporate headquarters later this year. This innovation center will foster the MRP consultative approach to uncovering customer needs while implementing its strategy to expand capabilities and customize smarter, safer and more flexible packaging solutions that reduce cost and increase speed to market.